Copyrights
My BlogRoll
- Word of Mouth Research Blog -- Word of Mouth Marketing Association -- WOMMA
- OpinionVoice Blog
- AttentionMax
- Brand Autopsy
- Church of The Customer
- Cluetrain
- Consumer Generated Media
- Forrester's Marketing Blog
- Gilles Klein - Le Monde du Blog
- John Winsor
- Laurent Flores
- Marketing Client Multicanal
- Marketing is dead
- MediaPost Research Brief
- Naked Conversations
- Occam’s Razor by Avinash Kaushik
- Ray Poynter
- Research Talk
- Sens du Client
- The Marketing Excellence Blog
- Thierry Maillet
- Wom Study - W.Carl
- WOM-U
- Womma's Blog
- Word of Mouth Research Blog
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Biographie
Customer-Listening Evangelist & Entrepreneur. Founded crmmetrix a Laurent Florès is the Founder of CRMMETRIX, a company that specializes in measuring websites effectiveness and developing innovative customer-listening solutions for Fortune 500 companies worldwide from its New York, Cincinnati, Paris and Singapore offices. .
Dr. Florès holds a Phd in Marketing, and is currently an Associate Professor of Marketing at Université Paris II (Panthéon-Assas).
Regularly quoted in the international press such as the NY Times, International Herald Tribune, Les Echos, Le Nouvel Economiste, etc. his work has also been published in academic journals such as Marketing Science, Journal of Advertising Research, etc. and received industry recognition winning the Esomar Fernanda Monti Award and being nominated for the 2008 ARF Recognition Award.
He seats on the Esomar and Adetem (elected Vice-President of the French marketing association) boards of directors and was of on the first elected board of directors for Womma, The Word of Mouth Marketing Association in the USA.
Centres d'intérêt
Customer Listening, Marketing, Insights, WOM, Word of Mouth, market research, viral marketing, branding, people, new product development, market research, ideation, brand websites, website ROI, branding, innovation, food, wine, football, soccer, websites, formula 1, boxing, internet, web, ogc nice, web analytics
