Since the early days of crmmetrix, with RK, Hemen and myself first in Lake Bluff (Chicago), then NY, I always knew that vision, hard work and passion were key factors for success. What I did learn throughout these past months... and years (6) now, is that PEOPLE are key to all...and to this end, I want to congratulate and thank all people working at crmmetrix, as last week was really a great week!
First, crmmetrix, under Guillaume leadership was elected the most innovative marketing research company in France for work underway for Adidas where we track in real time the communication effectiveness of all media contacts in view of the up coming world cup. By Listening to our client, Adidas, we adapted and leveraged our BrandScorecard solution to deliver marketing insights in real time to Adidas marketing, communication, sales, PR, and research teams...The project is still underway but already made a difference for Adidas...to win the world cup...over Nike... Again, congratulations to the European crmmetrix team!
Second, Christophe LeYoanc that lived for the last 15 years in Asia working in various marketing senior positions on the client side, started crmmetrix in Singapore about 3 months ago...and won its first local client contract...Congratulations to Christophe and Guillaume, that again helped kicked off things locally and has run business in the Asia Pacific Region for more two years now in China for example...I am of course very happy for Christophe as I know what it takes to start things from the bottom up...well done! many more to come...Below a view of the office in downtown Singapore:
Feel free to get in touch with Christophe for your local Asia Customer Listening Needs:
Last but not least, a great thanks to the crmmetrix US team that started it all and is leading our development, the team is growing, 4 additional will soon join us (we are recruiting!)...and obviously thanks to the Bombay office for the ongoing technical support 24/7.
I nearly forgot to mention that RK just got engaged and will get married in July...and that Jean Marie got his first baby girl: "Jade", Congratulations to all!
Again, I repeat, it is all about people, I often talk about listening to clients, but without good people, you can not really serve your clients! Our success to come depends on you guys...Keep Going! and of course, thank you again to our clients, without you, we will not be where we are... Thanks!