Some researchers still not believe in CGM and its value...do they REALLY believe in consumers?

An interesting and provocative point of view, that as you guess do not really agree with, the dismiss of cgm or consumer generated media research, as a way to gather new levels of insights...I really think that "researchers" need to live in the present world and believe or at least pretend to believe that they respect consumers, live with them, and truly listen to them.

Here is the link to this controversial and interesting article from Toby Bloomberg at Marketing Prof interviewing Bill Neal.

Is There Something Rotten in CGM Research?

Debate is healthy, so lets' debate!

Guys, if you feel the same way I do, blog about it, link back here, in a nusthell lets' speak up for CONSUMERS!

tags technorati : cgm consumer generated media market research customer listening

Comments

[olivier blanchard]

Salut! Bonne idee.

[Rick Lightburn]

Well, it'll never get off the ground if it is only known by an acronym like CGM. 'CGM' is an acronym that only folks in data processing would love.
Acronyms are used to keep outsiders ignorant, and the success of anything in marketing or business requires universal acceptance. If you really want blogs or social networking to transform an organization, or an industry, you can't call it 'CGM,' you've got to call it something that everyone can understand.

[Laurent Flores]

Thanks Rick...agreed in essence with you, still it should not be a reason to ignore consumer generated media research, as I think it will soon represent a big amount of the money spent in research.