Read in MediaPost this morning:
"During its first 100 years, the advertising business had been known for teaming experts in two disciplines: copywriting and art direction. And during the past quarter century, media shops for aligning another two: planning and buying. But if Starcom CEO John Muszynski is right, the future of Madison Avenue requires the collaboration of two new areas of expertise - "activation" and "captivation" - and he's aligning his entire 825-person organization around them. In a new organizational blueprint unveiled last week, Muszynski said Starcom's U.S. operations would be restructured under four new divisional presidents responsible for ushering the Chicago-based agency into the future. In the next several weeks, he will reveal another phase to the reorganization that divides the agency's rank-and-file under two areas of focus: client leadership teams and agency leadership teams."
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