I will have the pleasure to be on the program of the Admap Monitoring Media Campaign Performance 2007 Conference to be held in London on February 28th, 2007.
I will speak about Monitoring the online social networking & CGM revolution
- Growth and explosion of online social networking and CGM: opportunities and challenges for brands & advertisers
- Tracking brand exposure and brand performance in these “uncontrollable” media environments: how? what for? for what results?
- From risk “management” to opportunities development: drive your business with consumers: from marketing “to” consumers to marketing “with” consumers.
I have access to one pass giving a 50% discount, feel free to connect if you want to use it!