My Photo

My Online Status

Facebook LinkedIn Skype Twitter

RSS Feed

Become a Fan

« Do you want to start 07 with one great Resolution? Invest in your best marketing platform: Your Brand Website! | Main | Lancement du Club Adetem Marketing 2.0 »

01/09/2007

Comments

Ron Shevlin

Thanks for highlighting that piece. I think it's an important distinction that few firms make today.

I would extend that notion (of learn, listen, leverage), however, beyond the realm of just research to incorporating that capability in everyday sales and service interactions (or experiences).

I think of this as a "sense and respond" capability (see http://marketingroi.wordpress.com/2007/01/10/sense-and-respond-marketing/)

The comments to this entry are closed.

Contact

Favori de Stratégies

July 2012

Mon Tue Wed Thu Fri Sat Sun
            1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31