Second Life: Buzz Down!
A prospective client called me today asking me what I though about Second Life, I clearly said that it got a lot of buzz, less so now, but as I said in the past, I was suspicious (specifically when you want to develop awareness for example). I am not implying that it is not interesting to develop new experiences and test new things, but I think it is limited in reach and not as buzzable as it used to be...
Then I went to Google Trends and checked the "second life" key word popularity and clearly the buzz is down. This is directly in line with the slowing number of registered avatars and the feeling of lower overall media buzz. Judge for yoursefl, this is the case case in general and specifically in France, like if the buzz was driven by the French presidential election last year...and since then nothing...
This is the overall Global Trend Request
Thiis is the overall requet for "second life" in France...
What a decline!
Hi there,
We wrote a post about how irrelevant Second Life is for the market research industry. I still can't believe people even talk about it. Here's the post if anyone's interested:
http://blog.livrapanels.com/index.php/2007/11/09/stop-it-already-with-second-life/
Cheers,
Diego from Livra Panels
Posted by: Diego | 03/06/2008 at 05:34 PM