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« Crmmetrix continue sa progression dans le Top 100 | Main | Collecte et Traitement : l'enjeu du temps réel »



Peter Kao

It's about time businesses wake up to the effectiveness of online advertising.

SME's have been doing it for years and have gotten great results. It's time for more (and bigger) investments in online advertising. Being the President of an interactive banner advertising company, I hope they see that interactive advertising is the future of online advertising!

Nicolas Schriver

This shift really doesn't surprise me. P&G has always been a trailblazer in term of new process. When it came with the "moment of truth" idea, we have already seen that they wanted to leave the TV medium to focus on category management. The fact is that P&G still need to be supported by a mass media, and I believe the Internet is probably way more cost efficient and easy to measure than the TV ever has been.

I think we can expect P&Gs lower significantly its investment on TV advertising.

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