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« P&G Taps Bloggers, Moms for Unconventional Product Launch | Main | Kellogg Special K Digital ROI Surpasses that of TV! »

08/28/2008

Comments

Romain

I totally agree with you. Brands and retailers have to partner to create strong and vibrant relationships with customers. The Youtube case is an interesting example of what's happening now between brands, resellers, and customers: http://www.fastfwdinnovation.com/2008/08/27/social-media-news/youtube-piracy-companies-are-turning-the-issue-into-an-opportunity/

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