I've been invited to be a keynote speaker at the marketing & advertising week in Helsinki in Finland (week of October 27th 2008).
It will be my first there, and I will be happy to share though and data from SiteCRM around one my favourite topics: "Digital today and tomorrow: the Brand website as a marketing hub"?
The overall purpose of the speech is to push advertisers and brands to further develop pull and listen strategies rather than relying too much on push and “talk” strategies.
Markets have always been “conversations”, and now more than ever, with the rise of social media, the Internet has accelerated this trend to a point where brands need to capitalize better on their abilities to sustain closer relationship and conversations with their core consumers. Their brand websites may be the best marketing weapon they have to reach this goal, but only if they if they start using it as a real marketing hub. We will share data, facts, and examples to support our though while recommending key action steps for brands to really embrace the digital world.
To Download the presentation, please select the first white paper from the list (in French...sorry), validate (bottom pae) and fill up your details to receive the Presentation, Thank You:TO GET the FULL PRESENTATION
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Posted by: Desozza | 11/24/2008 at 10:21 AM
Laurent, your presentation crossed my mind and I'd love to get the powerpoint you used..
Could you fix the link or send it for me!
thank you very much!
Posted by: niko | 03/02/2009 at 02:17 PM