C. Locke: The Cluetrain Manifesto: The End of Business As Usual (*****)
F. Reichheld: The Ultimate Question (****)
Gerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market (*****)
J. Surowiecki: The Wisdom of Crowds (*****)
John Winsor: Beyond The Brand: Why Engaging The Right Customers Is Essential To Winning In Business (*****)
Pete Blackshaw: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World (****)
R. Scoble & S. Israel: Naked Conversations (*****)
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