Customer Listening Blog

Brands grab 9% of all terms searched in Europe

An interesting studyf rom bigmouthmedia reported that brands in Europe take 9% all searched terms, although there are differences between countries, this shows again that branding has never been so important to "signal" quality and drive consumer's expectations and desires. To view main results of the stuy.   

Customer Centricity: the way out for the Press industry?

I've been thinking for many years, althought not a media expert myself, that the only way out for traditional media (vs digital media) is to be customer-centric... In fact, I've been arguing that rather than managing "audiences" (I really think by the way that the term is dull, like "respondents" rather than "people" for market researchers), they should manage, nuture relationship to grow their brands... And indeed they have fantastic brands... The problem is that Press experts may not really know the value of their brands, not from an audience standpoint, not from the dollars it generates in advertising BUT from the customers/readers view point... I guess that one way out is to attract digital marketers to the press industry to help this shift...

The irony is that advertsing agencies that also face the same pain and stress that their clients impose due to budgets cut are now also telling press and media digital people that they should better manage their brands..of course I fully agree but the irony is that it comes from "middle men" that have also facing challengnes to reinvent their businesses by being more customer centric to drive positive buzz for the client's brands... Read the following article from AdAge to see what I mean, Publicis CEO recommending to magazines to really pay attention to their brands... Interesting and funny no?

In the same issue of Ag Age, John King from Fallon recommend advertisers to Build Generous Brands (we may need to be "kings" to share?)... I like the term as it really gets in the bigger question of value creation for brands and companies...It seems that we enetred a period where remarkable brands in the coming yeras that are able to share part of what they create (and their profits) with the communities they serve... This is I think a huge idea that is worth talking, shaping, sharing and putting in action for brands... 

Any thoughs on this? 

technorati tags: publicis maurice levy Press Industry Customer Centric Fallon Generous Brands
del.icio.us tags: publicis maurice levy Press Industry Customer Centric Fallon Generous Brands
icerocket tags: publicis maurice levy Press Industry Customer Centric Fallon Generous Brands
keotag tags: publicis maurice levy Press Industry Customer Centric Fallon Generous Brands