A. Jolibert - H. Mühlbacher - L. Flores - PL Dubois: Marketing Management: A Value-creation Process
Gerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market (*****)
J. Surowiecki: The Wisdom of Crowds (*****)
C. Locke: The Cluetrain Manifesto: The End of Business As Usual (*****)
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What do you think? Probably a bit of the two for now, no?
Posted by Laurent Flores - crmmetrix at 09:28 PM | Permalink
I have read recently that when a product is not on the shelves of a store, its customers would rather leave the store hands free than picking the equivalent competitors model.
I believe this is a failure not to be able to deliver the service. I think that Twitter's main concern is to actually keep its service up, and has failed so many times in the past that there are reasons to be concerned about it.
This is the reason why I am sure micro blogging and Instant web hasd a bright future, but I don't see Twitter as it is right now taking the big part of it. I believe some other competitors might take the advantage or simply buy it out.
Nicolas Schriver |
12/03/2009 at 06:24 PM
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