A. Jolibert - H. Mühlbacher - L. Flores - PL Dubois: Marketing Management: A Value-creation Process
Gerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market (*****)
J. Surowiecki: The Wisdom of Crowds (*****)
C. Locke: The Cluetrain Manifesto: The End of Business As Usual (*****)
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To all, happy new year, peace & health the only thing that I can really hope for everyone in the world... all the best to all and see you in 2010!
Posted by Laurent Flores - crmmetrix at 03:11 PM | Permalink
Feliz ano nuevo
12/12/2010 at 12:15 PM
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