An interesting in Ad Age today that indeed show that consumers of cpg products act for cpg products as they do for other more durable goods...They Search Online! As such, the winners will be the one that provide what they want on their brand wesbites... So measuring the site experience is again key to drive the site experience up and close the loop with consumers... We've been preaching this for over 6 years now with SiteCRM continuous qualtitaive measurement solution on brand wesbites...
The article from Ad Age below (Jack Neff)
Study Finds Large Audience Online for Package-Goods Brands
Published: October 23, 2007
BATAVIA, Ohio (AdAge.com) -- Research released today by ComScore defies long-cherished beliefs that people don't care enough about package-goods products to do online search about them or go to their websites.