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  • Lieu: France


Entrepreneur. Founder of CRM Metrix, a Digital Marketing Analytics Company, now part of MetrixLab.

Dr Flores holds a Phd in marketing, speaks regularly at conferences such as AMA, Admap, ARF, ESOMAR, IREP, Informs Marketing Science, and published in academic journals such as Marketing Science, Journal of Advertising Research, Décisions Marketing, etc. on the topic of digital marketing analytics, marketing metrics, social media and innovation.

He is regularly quoted in the international press such as the NY Times, International Herald Tribune, Les Echos, Le Nouvel Economiste, etc.

He sat on the ESOMAR board for 6 years (2004-2010), the world research professionals association, and was elected for the first elected Board of Directors of WOMMA, the Word of Mouth Marketing Association (2006). He is currently on the board of Adetem, the French Marketing National Association.

Professor Flores teaches at INSEEC Business School, was a permanant Professor at Fordham University New York, Université Paris II Panthéon-Assas, as well as Visiting Professor at HEC Paris and EADA (Barcelona).

He is co-author of Marketing Management: a Value Creation Process (Palgrave Macmillan) book.

His next book (in French) deals with Digital Marketing ROI and Impact "Mesurer l'Efficacité du Marketing Digital" (Dunod) livre.

Centres d'intérêt

food, wine, innovation, marketing, branding, market research, formula 1, web analytics, customer listening, insights, wom, new product development, brand websites, website roi, soccer, football, people, viral marketing, web, internet, websites, boxing, word of mouth, ideation, ogc nice