You all know how much I believe in this and preach that Brand Websites are key drivers of Engagement...and I do it because Normatives Data support it (and I am passionated it seems..:) ), I've been constinuously measuring and analyzing brand websites for over 5 years...
Nigel and I will share learning this Tuesday May 23rd at 1pm ET, during an ARF webcast, please join us: to register. ...In case you can not attend and still want to receive a copy of the presentation and the white paper, please simply click this link and ask us...
"The just recently released definition of engagement tells us that: "Engagement is turning on a prospect to a brand idea enhanced by the surrounding context." Evidence indicates that brand websites may be the best "media" to engage consumers because they provide a unique ability to "turn on" consumers to a "brand idea". Join Laurent Florès and Nigel Roth of Crmmetrix as they shares data and learning from over 5 millions interviews of consumers on leading brand websites. The analysis of the SiteCRM database provides unique perspectives on how brand websites drive relationships, build the brand and... Engage consumers in a unique manner."
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