Back to the Web 1.0 Future...and the importance of the brand website!

Great article from Pete Blackshaw on Clickz:

Back to the Future: Bold, Timeless Truths From Web 1.0

I can not agree more with Pete specifically on the importance of getting back to basics about the importance of the brand website to "nurture trust and conversation"...

This is what I believed in 6 years ago when I started crmmetrix, setting up SiteCRM to measure and value brand websites, beyond marketing channel, the brand website is a marketing hub where eventually all media converge...and where all engaged consumers go ... I simply hope that marketers, media, and the industry at large will finally recognize this and leverage the brand website...the ones that do it best win...

What do you wait for?

tags technorati : brand websites engagement engagement brand websites web analytics attitudinal web analytics SiteCRM crmmetrix