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« Google Software To Check Truth Of Politician's Statements | Main | I finally entered the Harley Davidson Legend... »

10/07/2006

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Thierry Maillet

AG Lafley mentionned media-fragmentation as the reason of P & G new vision. It is also a logical response to life fragmentation. In the US 45% of prime-time viewers are lonely vs 31% ten years ago.
Linkage is N°1 willingness and therefore companies' role shifts from a projective marketing to a participative one. Blogs and other sharing-oriented tools are not only essentials but required by consumers.

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