In line with previous study in October but contradicting somewhat the Comscore study of October 2007, the key remains that :
Consumers search online for packaged good products information...(extract from Marketing Daily article)
"About 27% say that right now, their favorite way to find what they're looking for is from e-newsletters they've signed up for, whether sent by a brand, an online community or a retailer. About 25% favor search tools, 14% like saving sites best, 14% say they like branded sites, 12% newspaper and magazine sites, and 8% use comparison shopping sites.
But the branded sites are also problematic. When consumers who didn't use them--86% of the respondents--were asked why, 67% said they aren't aware they exist, 17% say such sites typically aren't very helpful, and 16% just don't trust them.
Consumers are looking for more online from these companies, Doyle says: 76% would sign up for information on specials and savings offers, and 47% say they'd like to receive on online newsletter.
That means that marketers and retailers "have a great opportunity to create a relationship with the customer," he says. "Consumers may want to pick the relationship, and they want to be in charge, and most of all, they want something back-savings, information, or advice. But what they are saying is, 'I want this relationship'."
In a nutshell, brand marketers have much to do and all start again with making the brand website a central point of their marketing platform...see artcile: Make You Site the Hub for Buzz
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