Nice article in I-Media Connection today from Hemen Patel, my long time friend, and co-founder of crmmetrix, President, crmmetrix USA.
Three ways to boost your brand website:
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- Laurent Flores: Mesurer l'Efficacité du Marketing Digital
A. Jolibert - H. Mühlbacher - L. Flores - PL Dubois: Marketing Management: A Value-creation Process
Gerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market (*****)
C. Locke: The Cluetrain Manifesto: The End of Business As Usual (*****)
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09/24/2009
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