I interviewed, Finn Raben, ESOMAR newly appointed Director General at SEMO, at SEMO the French MR event in Paris, on November 4th, 2009.
Finn tells us more about the crisis and its impact on Market Research.
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- Laurent Flores: Mesurer l'Efficacité du Marketing Digital
A. Jolibert - H. Mühlbacher - L. Flores - PL Dubois: Marketing Management: A Value-creation Process
Gerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market (*****)
C. Locke: The Cluetrain Manifesto: The End of Business As Usual (*****)
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11/08/2009
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